Technology Investments

Question: Why don’t you see more investments for Greener solutions?
Why do the “Rich” not make more investments in more Greener solutions to our problems instead of buying Overpriced gas guzzlers and overpriced resouce guzling homes? There are Greener technologies today that would basically reduce your total of unreusable resources down dramatically..
Answer: Investments are made on expected return. Because greener forms of energy are too inefficient to replace fossil fuel-based energy, the expected returns for green energy is nonexistent.
Speaking realistically, any money given at this point in time is a donation, not an investment. And, if you look into it, you can find substantial donations.
Joi Ito: Technology’s Next Investment Opportunities